We tested both, which operate similarly but with a few key differences. Two ugly produce companies, Imperfect Foods and Misfits Market, have caught our eye. And the cost of these delivery services, even with delivery right to your door, is comparable if not better than what you'd find in the supermarket. In some cases, the “imperfection” is simply that a grower had a surplus of a certain crop beyond the needs of the stores, so fine-looking produce can also end up in an “ugly” foods box. The benefit? A larger variety of seasonal and non-native fresh produce becomes available to be shipped directly to consumers, bypassing the local grocers who’d see the same items rot in stores because image-conscious shoppers passed them by. Plus, the middlemen takes care of grocery delivery so you don't have to go to a designated location to pick up your share. The difference with ugly produce businesses is that they operate as middlemen to source otherwise unsellable produce-fruits and vegetables that are misshapen but fine to eat-from farms nationwide. Community Supported Agriculture (CSA) programs and local farmers' markets have connected consumers with local growers for decades. This routine had such a profound impact on me in that I have adopted the same habit of spending extra time in the produce section, looking for the best seasonal fruits and vegetables.Ī tomato with minor imperfections like these could otherwise wind up going into waste.Īlthough it might be a novel idea to some people, the farm-to-consumer approach for distributing produce is not new in order to reduce food waste. At the market, he’d chat with the growers to learn about what they had to offer. My father would visit the nearby farmer’s market before he went to work with then-five-year-old me in tow. When I was little, my parents prioritized fresh ingredients over everything. What do they do instead? They send it to a landfill, contributing to the 20% of farm-fresh produce gets thrown out each year, often because its appearance doesn’t live up to consumers’ expectations. Although the vast majority of it comes from spoilage at restaurants and at home, around 11 to 16% can be attributed to farmers who simply can’t find buyers for their produce.
Spot one that we've missed? Email us at year, an estimated 30 to 40% of food goes to waste, according to the United States Department of Agriculture. For our 'As Seen On IG' series, our writers buy them and put them through their paces to find out if they're actually as good as they look online-or too good to be true. We at Reviewed are just as curious about those flashy products we see in our Instagram feeds as you are.
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